Scott HornsteinMarketing isn’t funny. But should it be?Is there room for humor in marketing? Or is that a bridge too far? Not a lot of it going around. Maybe it’s time to rethink.2 min read·Apr 26, 2024--1--1
Scott HornsteinHow to find your next, best customers with ABMYou’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20%…4 min read·Mar 15, 2024----
Scott HornsteinWinning the B2B race from sales to profitabilityGrowth is exciting, but profitability is the real prize. Learn when to shift your focus from acquisition to retention and lifetime value.5 min read·Feb 9, 2024----
Scott HornsteinMake ’Em Laugh: The Power of HumorMake ’em laugh, make ’em laugh Don’t you know everyone wants to laugh?2 min read·Jan 17, 2024----
Scott HornsteinWhat I learned about marketing from e. e. cummingsAnyone out there remember Edward Estlin Cummings, also known as e. e. cummings, E. E. Cummings ,and e e cummings? He was an American poet…3 min read·Jan 17, 2024----
Scott HornsteinWhat I learned about marketing from John ZacherleyDanny was my roommate junior year of college — a fine a human being. As evidence, we both grew up loving old horror movies. The Blob; The…2 min read·Oct 31, 2023----
Scott HornsteinCLV: The metric that means moneyCustomer lifetime value is a simple concept with profound implications. It is a critical success factor if you’re looking for long-term…4 min read·Oct 17, 2023----
Scott HornsteinWhat I learned about marketing from classical musicThe denouement of both music and marketing is the experience. Both seek to “move” the individual. The variable is the emotion invested…3 min read·Sep 28, 2023----
Scott HornsteinWhat I Learned about Marketing from TobyToby is my daughter’s dog. Here’s what he taught me.2 min read·Sep 21, 2023----
Scott HornsteinWhat I Learned about Marketing from GodzillaMy colleague and mentor Michael Katz provides an apt metaphor for AI:2 min read·Sep 15, 2023----