Scott HornsteinThis Would be a Great Business if it Weren’t for all Those Annoying CustomersHonestly, I don’t believe most businesses care a whit about customer satisfaction (customer sat). Maybe if it was an app.Sep 26Sep 26
Scott HornsteinHow customer satisfaction fuels B2B profitabilityLearn what drives customer satisfaction, how to measure it and ways to boost your company’s long-term profitability.Jul 31Jul 31
Scott HornsteinAI’s Competitive Advantage is Not What You ThinkGenerative AI presents B2B marketers with a rather unique opportunity — to establish an unassailable competitive advantage. Here’s the…May 151May 151
Scott HornsteinMarketing isn’t funny. But should it be?Is there room for humor in marketing? Or is that a bridge too far? Not a lot of it going around. Maybe it’s time to rethink.Apr 261Apr 261
Scott HornsteinHow to find your next, best customers with ABMYou’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20%…Mar 15Mar 15
Scott HornsteinWinning the B2B race from sales to profitabilityGrowth is exciting, but profitability is the real prize. Learn when to shift your focus from acquisition to retention and lifetime value.Feb 9Feb 9
Scott HornsteinMake ’Em Laugh: The Power of HumorMake ’em laugh, make ’em laugh Don’t you know everyone wants to laugh?Jan 17Jan 17
Scott HornsteinWhat I learned about marketing from e. e. cummingsAnyone out there remember Edward Estlin Cummings, also known as e. e. cummings, E. E. Cummings ,and e e cummings? He was an American poet…Jan 17Jan 17
Scott HornsteinWhat I learned about marketing from John ZacherleyDanny was my roommate junior year of college — a fine a human being. As evidence, we both grew up loving old horror movies. The Blob; The…Oct 31, 2023Oct 31, 2023
Scott HornsteinCLV: The metric that means moneyCustomer lifetime value is a simple concept with profound implications. It is a critical success factor if you’re looking for long-term…Oct 17, 2023Oct 17, 2023
