Sketches: 4I’ve mentioned the nature preserve that is about 15 minutes from where we are living. It’s the same way as to the big grocery store, Edeka…3d ago3d ago
Sketches: 3OK, maybe I have disparaged the blocky drab architecture here in Heumaden. My dear friend Stuart reminds me that Stuttgart and the…Dec 27, 2024Dec 27, 2024
Sunday Morning GloriaSunday morning and we woke to rain and snow, then sun. Immediately the front room becomes warm, and the bedrooms in back stay frigid. The…Dec 22, 2024Dec 22, 2024
Sketches of Germany: 1Mid-December, in Heumaden, outside of Stuttgart, in southern Germany, and it’s cold. Taking a walk with my wife, daughter and grandkids to…Dec 20, 2024Dec 20, 2024
Thanksgiving Day ParadeAn aspect of getting older is an unexpected trip to unexpected memories. One of these flashbacks was as I walked past my grandchildren…Dec 17, 2024Dec 17, 2024
Balancing storytelling, culture, martech and AI for long-term profitabilityLet’s flip a coin. It’s a marketing coin. One side is your business today and the other is tomorrow. As this is a coin, you might have…Nov 8, 2024Nov 8, 2024
This Would be a Great Business if it Weren’t for all Those Annoying CustomersHonestly, I don’t believe most businesses care a whit about customer satisfaction (customer sat). Maybe if it was an app.Sep 26, 2024Sep 26, 2024
How customer satisfaction fuels B2B profitabilityLearn what drives customer satisfaction, how to measure it and ways to boost your company’s long-term profitability.Jul 31, 2024Jul 31, 2024
AI’s Competitive Advantage is Not What You ThinkGenerative AI presents B2B marketers with a rather unique opportunity — to establish an unassailable competitive advantage. Here’s the…May 15, 20241May 15, 20241
Marketing isn’t funny. But should it be?Is there room for humor in marketing? Or is that a bridge too far? Not a lot of it going around. Maybe it’s time to rethink.Apr 26, 20241Apr 26, 20241
